The Customer Relationship Management (CRM) module introduces students to a key strategic concept in marketing and business management. It aims to equip students with the knowledge and skills to attract, acquire, retain, and build long-term, mutually beneficial relationships with customers. The module explores the strategies, practices, and technologies businesses use to manage customer interactions and data throughout the customer lifecycle, with the goal of enhancing customer satisfaction, strengthening loyalty, and improving overall business performance.
- Teacher: Chimwemwe Kamchacha