University of Hebron LMS

The module aims at providing the students with a comprehensive understanding of the Marketing Concept, Philosophy practice and processes with major emphasis placed on the elements of the Marketing mix.  This module helps students understand customers and the marketplace and identify the core marketplace concepts, marketing’s role in strategic planning and how marketing works to create and deliver customer value. It also helps students analyze the environmental forces that affect a company’s ability to serve its customers and how companies can react to the marketing environment as well as describing how consumers’ personal, cultural, social and psychological characteristic can influence consumer buying behavior. The topics to include core marketing concepts and philosophies, strategic marketing plan, marketing environment, consumer markets and consumer behavior.